About me
Hi! I’m Maru, a brand strategist and communications leader based in Calgary, Alberta.
For 13 years I have helped organizations across Latin America and North America find clarity, build identity, and communicate with intention. Startups, multinationals, nonprofits, venture firms, agricultural giants and biotech companies: 70+ brands, 12 rebranding processes, and marketing budgets from $5K to $750K USD.
My work moves from strategy to execution. From brand architecture to PR and digital marketing, I have done all of it, though brand identity, storytelling and copywriting are where I do my best work.
Born and raised in Argentina, I became a digital nomad in 2019 and have lived in four countries across the Americas since. An early adopter of AI and new tech, I treat communication as a social science: complex, inexact, exciting.
Today I focus on mission driven organizations. The ones building something that outlasts a campaign, a quarter or a trend, where communication is not a function but part of the mission itself.
Forbes Argentina contributor. Bilingual English and Spanish. My motto: start with a question.
Mindset and approach
- Communication is a social science: complex, inexact, exciting.
- Listening comes first.
- Even silence communicates.
- “What for?” is a key question.
- Simplicity is underrated.
- Own what you don’t know, and know who does.
What they say
I had the pleasure of working closely with Mariana in two companies, Newtopia and SquadS Ventures, and I can’t recommend her enough. Her dedication and passion are contagious, and she is always willing to offer her support. Her contribution was vital to the success of the projects we collaborated on. She brings a unique combination of quality and warmth to her work.
I would highly recommend working with Mariana on any project that involves branding, marketing, or company positioning. I have worked with her on multiple projects in multiple countries, and she has always over delivered on my expectations. Her communication throughout the process and input have been invaluable to each project.
Mariana’s approach to brand identity and her strong understanding of market positioning were instrumental in helping me translate my core values into compelling visuals and messaging tailored to my target audience. The attention to detail during our conversations, along with the thorough research she conducted to understand my industry, helped me clarify and bring greater cohesion to my personal brand. She is thoughtful, collaborative, and results driven.
Mariana, you are a real talent. You added enormous value to the challenge we were facing: rediscovering our essence and relaunching our positioning and value proposition.
Mariana is an excellent advisor on internal communications. She helped us enrich our campaigns with creativity, order and real commitment to deadlines, adapting to every change with ease.