My work
Every project had a different problem to solve.
María Galdón & Co.
2024 · Landscape architecture · Canada
Terraflos Inc®
2024 · Consumer science · Global and Latam
Garden State Venture Partners
2025 · Venture capital · United States
Argenti Lemon
2020–2022 · Agribusiness · Argentina
Newtopia VC
2021–2023 · Venture capital · Latam
Market One
2023 · Consulting · Canada
Coming next: Trickster Theatre, Vitalis Navitas and Tara Bisharat.
So what do I do exactly?
Identity discovery and development
I lead branding workshops, interviews, research and data analysis to find the right words for every part of a brand’s personality: the one liner, the tagline, the manifesto, the values, the tone of voice, the archetype, the narrative, the differentiator. What makes you desirable, and for whom, where and when.
Identity expression
Some of this I execute myself: storytelling guidelines, message matrices by audience, copywriting and editing. For the visual expression I act as creative director and project manager, briefing designers, videographers, photographers and illustrators to bring the strategy into design.
Communications strategy and planning
One shot projects or ongoing retainers, always starting with a diagnosis: what works, what needs polish, what needs cutting, what comes first. From there, planning: budget, schedule, production, events, campaigns and content. I stay the single point of contact throughout.
How I pick the work
I work with a small number of clients at a time, and I choose them as carefully as they choose me. If your work sits in sustainability, tech for good or entrepreneurship, let’s talk first.
Let’s talk