María Galdón & Co.

María knew this. She did not say it that way. What she said was that opportunities kept slipping past because everything sat under a single name, covering activities that complemented each other without being the same thing.

There was a second point, and it mattered more. Demand already exceeded her capacity, and she knew the rebrand had to say so. We were opening a boutique, not a mall.

I brought the client in myself and partnered with Funka Brands to deliver the project. Then we did the part we like best: pure strategy. Listening closely, asking sharply, interpreting carefully, and making the whole thing add up.

I led the team, a project manager, a creative director, a graphic designer and a web developer, and stayed the single point of contact throughout. María is based in Calgary as well, so much of this happened in the same room.

I designed and ran every strategy workshop, interview and benchmark, and defined the brand's voice and key messages.