Branding alert
Sound familiar?
- You have a business, but you are not sure you have a brand.
- You know your work is good, but your pricing does not reflect it.
- You are launching something and don’t know what to call it, or who it is actually for.
- You have outgrown the story you have been telling about your business.
Start with a question.
The typical starting points
- A new business that needs a name and an identity
- A company whose perception no longer matches its reality
- A brand that needs sharper positioning
- A business ready to expand its reach
- A business opening a new unit or sub brand
- A full rebrand, or a merger or acquisition
Tell me what you are working on
I work with organizations in two ways: as an independent consultant on defined projects, or in a senior in-house role.