Branding alert
Sound familiar?
- You have a business, but you are not sure you have a brand.A business is what you do. A brand is what people expect before you do it.
- You know your work is good, but your pricing does not reflect it.That is usually a perception problem, not a portfolio problem.
- You are launching something and don’t know what to call it, or who it is actually for.That is the first conversation, not the last.
- You have outgrown the story you have been telling about your business.I help you find the next one, and say it consistently everywhere it counts.
Where this usually starts
- A new business that needs a name and an identity
- A business whose perception no longer matches its reality
- A business that needs sharper positioning
- A business ready to expand its reach
- A business opening a new unit or sub brand
- A full rebrand, or a merger or acquisition
Start with a question.
Tell me what you are working on
I take on independent consulting projects, and I am also open to senior in house roles in brand and communications.